Tuesday, July 17, 2007

How do you measure success?

Since we claim Botego can replace a human being (to a certain
extent), we need to support our claim. As I said in the previous
post, our aim is to satisfy the 90% of reasonable users who
understand the context in which a particular Botego application is
operating. You can't blame an engineer for not being able to comment
on a disease. The same thing applies to Botego. Botego on an online
shop is responsible for responding to enquiries regarding purchases,
delivery options, the exchange and return policies of the shop, etc.
It will not return the results of the recent election poll. Good
luck getting that information from a human sales representative!

By the way, have you had any bad experiences dealing with call center
agents? I have. During a recent conversation with one of them, she
tried to explain why they sent the invoice to the recipient although
I had clearly stated the purchased item would be shipped as a gift.
Of course, she couldn't give me a satisfactory explanation.

In short, Botego is able to deliver what she intends to, and the success of a business depends on its approach to its customers, not whether it uses Botego or humans.