Interesting approach from Duygu Sayiner, a Platin correspondent mentioning that various "virtual female agents" (Merve, Aslı, Gizem, Selin, Bilge...) are handling all the business Botego does.
Showing posts with label press coverage. Show all posts
Showing posts with label press coverage. Show all posts
Saturday, January 2, 2010
Women-dominated team with no real women in the office
Interesting approach from Duygu Sayiner, a Platin correspondent mentioning that various "virtual female agents" (Merve, Aslı, Gizem, Selin, Bilge...) are handling all the business Botego does.
Friday, December 18, 2009
HRBot is already a success!
Sunday, April 5, 2009
Monday, March 23, 2009
Thursday, December 25, 2008
Yet another TV appearance
Courtesy of Melih Bayram Dede, the following interview was aired on TVNET, a national TV channel.
Technologic by Melih Bayram Dede from ekim kaya on Vimeo.
Technologic by Melih Bayram Dede from ekim kaya on Vimeo.
Thursday, October 16, 2008
Correction of a miscommunication: Better late, than none...
I had mentioned an unfortunate incident of miscommunication in the following entry, almost a year ago: http://botego.blogspot.com/2007/11/good-pr-bad-pr.html
Apparently, the folks at Project House have acted responsibly to recover the consequences of this incident, and we appreciate that.
In the following paragraph, Business Development Manager for Groupe SEB acknowledges our function in the BoTefal project honoring our brand with a positive comment. We're pretty relieved by the fact that this advertorial was paid-for by Project House. The title says it all: "Better late, than none"
Apparently, the folks at Project House have acted responsibly to recover the consequences of this incident, and we appreciate that.
In the following paragraph, Business Development Manager for Groupe SEB acknowledges our function in the BoTefal project honoring our brand with a positive comment. We're pretty relieved by the fact that this advertorial was paid-for by Project House. The title says it all: "Better late, than none"
Saturday, November 17, 2007
Yet another press appereance for Merve
... on the respected journal of Dogan Media Group, by the respected journalist Serdar Kuzuloglu
http://www.radikal.com.tr/ek_haber.php?ek=sa&haberno=3831
http://www.radikal.com.tr/ek_haber.php?ek=sa&haberno=3831
Sunday, November 4, 2007
Good PR, bad PR
This weekend our product had four national press appearances. One of them was Forbes Turkey, by the technology editor Ersun Erdinc, outlining the idea behind the "Merve'yi tavla" application and how it became popular. It was a follow-up for the detailed article in the September issue and was quite supportive.
The second one is a "men's" magazine named Boxer, which competes with licensed magazines such as the Turkish versions of Esquire, Men's Health and FHM. That one was funny and included actual dialogs with Merve. Boxer claimed that their readers would doubtlessly be capable of talking Merve into going on a date with them and encouraged them to give it a try.
Third one is called Marketing Turkiye. It was a modest article quoted from a press release agency. Still a good channel to promote our brand, though.
The last one was less positive. A marketing agency had created a bot project for Tefal and based it solely on Botego. The idea was to promote Tefal products to women during a conversation. The agency came up with the idea, created the interface, and sold it to Tefal, but Botego was the heart (from an engineering point of view, the "engine") of the project.
To our surprise, the related article published in Fortune Turkey was written as though the marketing agency had manufactured the whole thing and was able to create any kind of bot (which is not correct). The article did not mention Botego at all. When we discussed our concerns with a board member from the agency, we were told they had not intended to present the project as entirely their own creation. We still have not figured out how the miscommunication happened.
Incidents of misinformation cannot always be prevented, so it is important we swiftly address them in order to preserve our brand value.
The second one is a "men's" magazine named Boxer, which competes with licensed magazines such as the Turkish versions of Esquire, Men's Health and FHM. That one was funny and included actual dialogs with Merve. Boxer claimed that their readers would doubtlessly be capable of talking Merve into going on a date with them and encouraged them to give it a try.
Third one is called Marketing Turkiye. It was a modest article quoted from a press release agency. Still a good channel to promote our brand, though.
The last one was less positive. A marketing agency had created a bot project for Tefal and based it solely on Botego. The idea was to promote Tefal products to women during a conversation. The agency came up with the idea, created the interface, and sold it to Tefal, but Botego was the heart (from an engineering point of view, the "engine") of the project.
To our surprise, the related article published in Fortune Turkey was written as though the marketing agency had manufactured the whole thing and was able to create any kind of bot (which is not correct). The article did not mention Botego at all. When we discussed our concerns with a board member from the agency, we were told they had not intended to present the project as entirely their own creation. We still have not figured out how the miscommunication happened.
Incidents of misinformation cannot always be prevented, so it is important we swiftly address them in order to preserve our brand value.
Thursday, April 19, 2007
Saturday, March 24, 2007
Botègo supports innovation
We're proud to sponsor an event supporting innovative e-business projects: e-fikrim.
Also in news: We co-sponsored İTÜ Sözlük's birthday event where lots of people got to test the product. And here is an interview on turk.internet.com, courtesy of Mrs. Fusun Nebil
Also in news: We co-sponsored İTÜ Sözlük's birthday event where lots of people got to test the product. And here is an interview on turk.internet.com, courtesy of Mrs. Fusun Nebil
Thursday, March 22, 2007
Some more press appearance
Articles mentioning Merve on Digital Age, Sabah Cumartesi and Günaydın. And a low-quality video of the news story on Channel 24. As a result, a Google query for the term "Merve'yi tavla" now returns even more results.
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