Information is power

Millions of queries allow Google to offer this great feature where it spots certain typos.



I had mentioned that we have been collecting a decent amount of conversation data in two and a half years, and explained how we made use of this database.

I was hoping for a case where this database alone could convert into business. Last month a digital agency purchased a small subset of the database. They will be using it on a project where young internet users -who usually don't care about the grammar a lot- will be expected to submit some names in order to succeed on a digital game. So, the application will be typo-tolerant, thanks to Botégo.

I love the idea of monetary gain through experiential and informational knowledge.

A case study: Avea

Avea has been a Botégo customer since November 2007, and the product has been used intensively since January, 2008. They recently released a report revealing the benefits they've been gaining in this 1,5-year operation. The figures are as we expected.

765.779 units of content have been used by Avea dealers and call center agents.

Botégo has earned Avea an average of 6 seconds per interaction on their customer inquiry tracking system.

With a usage ratio of 50%, average time saved is 15.000 min/month, and 120.121 min. in annual gross.

Botégo has been used on 67% of all customer inquiries, and has reduced the number of total tickets opened, by 29%!

Preparation of customer inquiry tracking templates take 6 seconds less when Botégo is used.

These are a selection of various tangible advantages from the report. We'll be announcing many more with a press release soon.

Business & pleasure

I'll be representing Tele.com.tr Magazine at the Webby Awards, followed by a couple of visits to VC offices located in lovely New York City. Although i consider both tasks as pleasures, should i manage to make a good pitch, the second one might as well convert into a business. So, we can start a long journey through the Wall Street.