Wednesday, October 31, 2007

Now you can embed "Merve" to your own website!

All you need to do is add the following line to your HTML code, and Merve is up and running on your website!

Monday, October 22, 2007

Trying to hook up with Merve

It's been a while since my last post. We've been busy building new Botego applications. Our hard work has paid off, too: despite still being beta, our last offering has become quite popular.

Merve (a common female name in Turkish) is a 25-year-old, well-educated, liberal and urban lady from Izmir. The mission of this imaginary character is to help men learn how to approach women. Guys simply take their best shot in an effort to talk Merve into going on a date with them. The nicer you are, the better your chances are. If you're good enough, you can get a date from her. But don't even think of being rude to her, as she'll immediately start ignoring you.

The figures are impressive. As of today, *59,084* dialogs took place. The application was mentioned on over 468 referring websites more than 123.000 times. 42,368 people visited the website, generating 144,156 pageviews. At peak hours, Merve handled 35 dialogs per minute, simultaneously. The average length of a chat session was 10 minutes. That means viewers spent a total of 9847 hours (410 days) viewing the website. All of that happened in less than one week!

That's a solid example of how Botego can create awareness and generate new and repeat website traffic when it is combined with a promising concept.