Same company, new product

Returning customer is satisfied customer. With that in mind, we're glad to announce the second product created for another Johnson&Johnson brand, Clean&Clear. Cansu and Ceyda are helping consumers find the best Clean&Clear product, following an enjoyable chat experience.

No wonder why the company showcased the previous campaign at an international marketing event in Paris, where it was mentioned as "one of the most successful digital marketing campaigns of 2009"

This is one of the two products representing our new version open to public (the other one, "Bay Nakit" (Mr. Cash) is used by Finansbank employees) We'll be announcing "more capable" products in a couple of days.

Karaoke with Selin

Our new MSN® bot Selin invites you to a karaoke session in a rich interactive application. Have fun!

Another case study: Number of "ob.com.tr" visitors was increased 31 times!!!

You might want to take a look at this press release mentioning the key results of the Johnson&Johnson campaign.

A case study: Avea

Avea has been a Botégo customer since November 2007, and the product has been used intensively since January, 2008. They recently released a report revealing the benefits they've been gaining in this 1,5-year operation. The figures are as we expected.

765.779 units of content have been used by Avea dealers and call center agents.

Botégo has earned Avea an average of 6 seconds per interaction on their customer inquiry tracking system.

With a usage ratio of 50%, average time saved is 15.000 min/month, and 120.121 min. in annual gross.

Botégo has been used on 67% of all customer inquiries, and has reduced the number of total tickets opened, by 29%!

Preparation of customer inquiry tracking templates take 6 seconds less when Botégo is used.

These are a selection of various tangible advantages from the report. We'll be announcing many more with a press release soon.

Building trust

We're about to launch a project for o.b., a Johnson&Johnson product. The brand deserves to communicate with the user in a special way and we'll be doing so, where "trust" will be our priority. We'll collect profile information and run a sampling project also.

Introducing Yildiz, the star of Yedigun

We built a new female character named Yildiz (Star) for Yedigun, a sister company of PepsiCo. Yedigun has been organizing the annual song contest Yedigun Yildizlari (Yedigun Stars) for a couple of years now, and Yildiz helps prospective contestants with the rules and provides the tension-release they need before they shoot their video.

An exclusive offer to the readers of this blog.

I realised we have a couple of very loyal returning visitors out there who almost come back each day to check for new updates! Given that this blog has an average 20 visitors a day, i thought it wouldn't be an awful idea to offer you guys an opportunity to exclusively test our new product before the official launch date. So whether you already have a shopping experience with Hepsiburada or not, please go ahead and ask a question or two. (Please note that the bot is not responsible for recognizing product names or brands.) Your feedback would be greatly appreciated. And stay tuned for more exclusive news!

Correction of a miscommunication: Better late, than none...

I had mentioned an unfortunate incident of miscommunication in the following entry, almost a year ago: http://botego.blogspot.com/2007/11/good-pr-bad-pr.html

Apparently, the folks at Project House have acted responsibly to recover the consequences of this incident, and we appreciate that.

In the following paragraph, Business Development Manager for Groupe SEB acknowledges our function in the BoTefal project honoring our brand with a positive comment. We're pretty relieved by the fact that this advertorial was paid-for by Project House. The title says it all: "Better late, than none"

Introducing Bilge, the virtual assistant

It's been a tiring week at the CeBIT Bilisim exhibition, but our efforts have paid off. Turkey's leading provider of DSL services (with almost 95% market share) showcased our product in a special section prepared solely for the virtual character named "Bilge" (A female name standing for the term "wise"). Hundreds of visitors tested the product extensively, and the results are very promissing.

Here are some sample videos (all in WMV format) demonstrating what Bilge has to offer to users asking for help with:

Locating wi-fi hotspots

User instructions for operating the family protection system

Locating the nearest sales point

Step-by-step visual instructions for setting up the modem

Step-by-step visual instructions for locating connectivity issues

Something pretty irrelevant to the concept

There are many pre-determined scenarios where Bilge handles an inquiry or guides the user with visual instructions, every step of the way. More to come, so stay tuned!

Thanks to Botego, Avea's customer reps now say "Oh be!" (*)

We value all of our clients. It is also true that the larger the operation a particular client is running, the better a chance it is for us to prove the stability of our technology. So, we're proud to announce that Avea, one of the largest telecom companies of Turkey, has chosen us.

Botego will serve as a platform for a faster and more relevant way for Avea's customer rep team to access information. Botego has a lot to offer a company serving millions of customers. Since competition is tougher than ever for a company in the service sector, every single second counts, in terms of both cost and customer satisfaction.

Stay tuned for more exciting news. We still have a lot of moves to make

(*) A quote from Avea ads, expressing the relief one gains for using Avea

A new client

It's been quite a series of posts, and yet to come... We're proud to announce that our clientele now also includes TEB, a partner of BNP BARIPAS, (sixth largest bank in the world, and the largest one in the Euro region). We'll be serving TEB with our knowledgebase tool, offering an efficient way to reach information.

Helping Turk Telekom help their customers

Turk Telekom is the incumbent telecom operator in Turkey and has been majority-owned by Saudi Oger Telecom, which acquired a 55% stake from the Turkish government for USD 6.55 billion. As of 30 June 2006, the company had approximately 18.9 million fixed lines. Turk Telekom is also a leading provider of DSL services to both residential and business customers, and of leased lines to business customers. For the year ending on 31 December 2005, Turk Telekom had revenues of TRY 7,478 million. Considering these figures, one realizes Turk Telekom has a very large customer base. And now they're *our* customer.

Earlier today, a Botego application we developed for Turk Telekom was featured on their website with a banner which boldly stated "24/7 online customer support" and reported more than 7000 dialogs were recorded in the first couple of hours. We consider the first 10000 dialogs as the pilot dialogs, because they help us see how accurately we forecasted the content the application would need to cover. At this stage I can tell we're pretty successful at addressing the inquiries regarding matters such as DSL issues, tariffs and applications. In more than 500 dialogs, users were redirected to the TTNet call center, a separate entity who has been responsible for DSL operations for quite some time. (Most customers apparently are not aware of that, and they keep calling the Turk Telekom call center for DSL-related issues.) So we're proud to announce that we've already met the expectation of reducing call center costs on the very first day of our operation. As the name "Bot with an ego" implies, we will get better and better each day, so stay tuned for more success stories!