Saturday, June 27, 2009

Information is power

Millions of queries allow Google to offer this great feature where it spots certain typos.



I had mentioned that we have been collecting a decent amount of conversation data in two and a half years, and explained how we made use of this database.

I was hoping for a case where this database alone could convert into business. Last month a digital agency purchased a small subset of the database. They will be using it on a project where young internet users -who usually don't care about the grammar a lot- will be expected to submit some names in order to succeed on a digital game. So, the application will be typo-tolerant, thanks to Botégo.

I love the idea of monetary gain through experiential and informational knowledge.

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